Case Studies

Woodward's Redevelopment

Vancouver, BC

2010

There is simply no comparison in the level of creativity that goes into something like Woodward’s with a conventional shopping centre or a typical residential tower. With each moving part in the design or program, the complexity goes up in a logarithmic scale. Of all our projects to date, the Woodward’s project is probably the most complex. Three levels of government (city, provincial and federal) were involved on multiple aspects with varying degrees of enthusiasm for the project. Given all of the complexities and stakeholders we had to manage during conceptual planning, design and pre-leasing and pre-sales, construction should have been the most straight forward part of this development, but ironically, it proved to be perhaps the most challenging. You begin to understand that what we strive to do is not something that can easily be replicated as a business model, but is more of an art.